GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
What Would Diplo Do?
Internationally renowned DJ and producer Diplo can bring 60,000 people to their feet with his music, but he doesn't do well when talking to someone face to face.
James Van Der Beek stars as a fictional version of the Grammy-winning DJ in this comedy series, which presents a collection of parables about life as told through the eyes of Diplo, who believes that nobody is perfect, but as long as you're still in the game, you have a chance to get it right.
For all marketing materials, we blurred the line to what was real and what was fake, resulting in viral content where no one could tell who the real Diplo was online.