GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
Burton
Durable Goods TVC
2017
︎ Creative Direction
The ask: Burton came to us and asked for a custom :30s spot to play across vice O+O focusing on their durable goods line.
The challenge: How to we speak to people that are into the outdoors, but aren’t snowboarders necessarily?
The idea: No Bad Trips - We don’t show snowboarding, we show everything else and the process of getting to these hard-to-reach destinations, while having a good time doing it.
Durable Goods is more about the journey and gathering around the fire to talk about a day of snowboarding, not the physical act of it. No Bad Trips has more meanings than one. Featuring Burton’s pro riders naturally using the gear and doing what they typically do when not on a board. Having fun with their friends in the greater outdoors.
The ask: Burton came to us and asked for a custom :30s spot to play across vice O+O focusing on their durable goods line.
The challenge: How to we speak to people that are into the outdoors, but aren’t snowboarders necessarily?
The idea: No Bad Trips - We don’t show snowboarding, we show everything else and the process of getting to these hard-to-reach destinations, while having a good time doing it.
Durable Goods is more about the journey and gathering around the fire to talk about a day of snowboarding, not the physical act of it. No Bad Trips has more meanings than one. Featuring Burton’s pro riders naturally using the gear and doing what they typically do when not on a board. Having fun with their friends in the greater outdoors.